CPQ Implementation
Assess current selling and quoting workflows, then configure Salesforce CPQ around how your team manages products, pricing, approvals, contracts, and customer relationships.
Configure Salesforce CPQ around the way your business sells, prices, and manages customer relationships. Ventus Optera helps small and mid-size businesses assess workflows, connect Salesforce with surrounding systems, organize data, and build practical solutions that reduce spreadsheet dependence. Get focused consulting from an operator who understands both business processes and the software required to support them.

Practical Salesforce CPQ consulting for workflows, customer data, integrations, reporting, and operational improvement.
Assess current selling and quoting workflows, then configure Salesforce CPQ around how your team manages products, pricing, approvals, contracts, and customer relationships.
Connect Salesforce with surrounding tools such as support platforms, Jira, email, Slack, or Google Workspace so teams work from more consistent customer information.
Move customer and business data from spreadsheets or legacy systems into a more usable Salesforce environment, with attention to structure, consistency, and reporting needs.
Salesforce CPQ should support the way your business sells rather than force your team into disconnected workarounds. Ventus Optera combines process improvement, CRM implementation, integration, and custom software experience to create a focused solution around your actual operations. You receive clear recommendations, connected systems, and practical reporting that reduce spreadsheet dependence while keeping your organization in control of its data and workflows.

Get implementation guidance grounded in operations, software, and the way your team actually works.
Work with a partner who improves the process before recommending configuration, integration, or new software.
The same person who maps the workflow can write software and connect systems when standard tools fall short.
Retain ownership of software and data built for your business instead of depending entirely on rented tools.
Receive targeted recommendations that focus on the workflows and reporting questions most important to your team.
Hands-on operations and product expertise for practical Salesforce CPQ work.

Founder, Operations and Product
Michael O'Brien is the founder of Ventus Optera, an operations and product firm based in Boston, Massachusetts. With a decade of hands-on operations experience at industry leaders including Uber, iAdvize, and Boston Dynamics, Michael brings a rare combination of operational insight and technical skill to every engagement. He personally writes the software he builds for clients, allowing him to translate real-world workflow challenges directly into practical, owned solutions. His expertise spans process improvement, custom software development, CRM integrations, and AI-enabled automation tailored to how each business actually operates. Michael is deeply committed to helping small and mid-size businesses move beyond spreadsheets and generic tools, ensuring clients retain full ownership of the systems and data built for them. His approach centers on practical assessment, clear prioritization, and targeted execution that drives lasting operational improvement.
A Salesforce CPQ implementation can include workflow assessment, platform configuration, product and pricing setup, approval design, customer data organization, integrations, and reporting. The exact scope follows how your business sells and manages accounts. Ventus Optera begins by understanding the current process, identifying gaps, and recommending the practical configuration or supporting software needed to make the workflow usable.
Talk through your Salesforce goals, current systems, and implementation questions.
Share your current quoting workflow, systems, and goals so Ventus Optera can help define a practical next step.
You can also send us a quick email at michael.obrien@ventusoptera.com.
You can also send us a quick email at michael.obrien@ventusoptera.com.