CRM Integration
Connect Salesforce or HubSpot with support, project, communication, and reporting tools so sales and support work from the same customer record.
Compare revenue operations consulting expertise for companies ready to replace disconnected spreadsheets, fragmented systems, and unclear reporting. Ventus Optera combines process improvement, CRM integration, custom software, dashboards, and AI-enabled automation to help teams work from reliable customer data and owned systems. Support is available in person in Boston and the Northeast, or remotely across the US.

Practical process, CRM, data, software, and automation services for teams improving how revenue work gets done.
Connect Salesforce or HubSpot with support, project, communication, and reporting tools so sales and support work from the same customer record.
Trace important business numbers back to their source, improve data flow, and create reporting dashboards your team can trust without relying on one person’s memory.
Follow work from arrival to completion, identify waiting and retyping, and create a written improvement plan before anyone buys or builds software.
Build dashboards, customer portals, internal tools, and API integrations when generic software does not fit the way your revenue operations actually work.
Automate repetitive sales and support work with AI agents connected to existing systems, while keeping judgment calls with your team and training staff to manage the result.
Evaluate CRM and business software independently through requirements, scorecards, vendor comparisons, negotiation, rollout planning, and staff training.
Revenue operations works best when process, systems, and reporting are designed together. Ventus Optera assesses how work moves today, identifies where disconnected tools create friction, and recommends the smallest durable fix—whether that means changing a process, buying software, integrating platforms, or building an owned system. For teams operating across Boston, the Northeast, or remotely across the US, the result is clearer data and more effective work.

A practical partner for improving revenue operations without forcing your business into generic systems.
You retain ownership of the software and data built around your workflows.
Operations improvement, custom development, CRM integration, and automation work together.
Recommendations start with requirements, including when buying software is the better answer.
Founder-led support brings hands-on experience from Boston-based and remote operations work.
Founder-led operations and product expertise for growing businesses.

Founder, Operations and Product
Michael O'Brien is the founder of Ventus Optera, an operations and product firm based in Boston, Massachusetts. With a decade of hands-on operations experience at industry leaders including Uber, iAdvize, and Boston Dynamics, Michael brings a rare combination of operational insight and technical skill to every engagement. He personally writes the software he builds for clients, allowing him to translate real-world workflow challenges directly into practical, owned solutions. His expertise spans process improvement, custom software development, CRM integrations, and AI-enabled automation tailored to how each business actually operates. Michael is deeply committed to helping small and mid-size businesses move beyond spreadsheets and generic tools, ensuring clients retain full ownership of the systems and data built for them. His approach centers on practical assessment, clear prioritization, and targeted execution that drives lasting operational improvement.
RevOps agencies help align the processes, people, data, and technology involved in marketing, sales, customer onboarding, support, and retention. Their work can include CRM implementation, system integration, reporting, process redesign, automation, and custom tools. The goal is to create a more connected operating model so teams share reliable customer information and make decisions from consistent definitions.
Talk with an experienced operations and product consultant about your systems.
Share the workflow, reporting, CRM, or automation challenge your team is facing and discuss a practical next step.
You can also send us a quick email at michael.obrien@ventusoptera.com.
You can also send us a quick email at michael.obrien@ventusoptera.com.