Data Strategy Consulting
Trace important business numbers back to their source, map how data moves, identify unreliable handoffs, and create a practical plan for trustworthy reporting and future pipeline work.
Build dependable ETL pipelines that move, transform, and organize business data for reporting, operations, and decision-making. Ventus Optera combines process improvement, systems integration, custom software, and dashboards to replace fragmented spreadsheets and disconnected tools with workflows your team can understand, use, and own. Solutions are tailored to how your business actually works, whether you need a focused integration or a broader data foundation.
Connected ETL, reporting, integration, and automation services designed around your business processes and data sources.
Trace important business numbers back to their source, map how data moves, identify unreliable handoffs, and create a practical plan for trustworthy reporting and future pipeline work.
Connect Salesforce, HubSpot, support platforms, project tools, email, and other systems so teams can work from more consistent customer and operational data.
Build internal tools, dashboards, APIs, and lightweight applications when off-the-shelf platforms cannot support the way your organization collects, transforms, or uses data.
Turn cleaned and connected data into dashboards built around recurring business questions, helping teams replace scattered spreadsheets and personal reporting workarounds.
Follow work from arrival to completion, find where information waits or gets retyped, and redesign the process before building or automating the pipeline.
Automate repetitive data-handling tasks with AI-enabled workflows that connect to existing systems while routing judgment calls to the people responsible for them.
ETL work is most useful when it reflects how your business actually operates. Ventus Optera maps data sources, clarifies how information moves, improves unreliable handoffs, and builds the integrations, dashboards, or custom tools needed to make reporting dependable. You keep ownership of the software and data built for you, with solutions designed to reduce spreadsheet dependence and support better operational decisions.
A practical partner for improving data workflows before building the technology around them.
Workflows are assessed and improved before software is selected, built, or automated.
You retain ownership of the software and data built around your business.
Operations improvement, integrations, custom software, dashboards, and AI work together.
Solutions focus on targeted improvements instead of unnecessary platform complexity.
Hands-on operations and product expertise for practical data and software work.
Founder, Operations and Product
Michael O'Brien is the founder of Ventus Optera, an operations and product firm based in Boston, Massachusetts. With a decade of hands-on operations experience at industry leaders including Uber, iAdvize, and Boston Dynamics, Michael brings a rare combination of operational insight and technical skill to every engagement. He personally writes the software he builds for clients, allowing him to translate real-world workflow challenges directly into practical, owned solutions. His expertise spans process improvement, custom software development, CRM integrations, and AI-enabled automation tailored to how each business actually operates. Michael is deeply committed to helping small and mid-size businesses move beyond spreadsheets and generic tools, ensuring clients retain full ownership of the systems and data built for them. His approach centers on practical assessment, clear prioritization, and targeted execution that drives lasting operational improvement.
Data pipeline services for ETL help collect information from business systems, transform it into a consistent structure, and make it available for reporting or operational use. The work may include mapping data flows, connecting platforms, improving unreliable handoffs, building dashboards, or creating custom tools. The right scope depends on the systems involved and the business questions the data needs to answer.
Talk through your systems, reporting challenges, and ETL goals with Ventus Optera.
ETL consulting is available in person in Boston and the Northeast, with remote support across the US.
Boston and the Northeast
In-Person Service
Across the US
Remote Availability
Fixed-Scope or Ongoing
Engagement Style
Discuss an in-person or remote data pipeline engagement with Ventus Optera.
Share your systems, reporting challenges, and ETL goals to explore a practical next step with Ventus Optera.
You can also send us a quick email at michael.obrien@ventusoptera.com.
You can also send us a quick email at michael.obrien@ventusoptera.com.