Data Strategy & BI
Trace important business numbers back to their source, map how data moves, and create dashboards that give your team one reporting view it can trust.
Make business data more trustworthy, traceable, and useful with consulting that connects workflows, systems, reporting, and change history. Ventus Optera helps US businesses replace scattered spreadsheets and disconnected tools with practical processes, dashboards, integrations, and software they own. Every recommendation starts with how work actually happens, so your team can make decisions from numbers it can understand and check.

Practical consulting to trace, organize, connect, and improve the business data your team relies on.
Trace important business numbers back to their source, map how data moves, and create dashboards that give your team one reporting view it can trust.
Connect Salesforce or HubSpot with support, Jira, email, Slack, Google Workspace, and other systems so teams work from a shared customer record.
Build owned internal tools, dashboards, portals, and APIs when off-the-shelf software cannot support the way your business operates.
Create a client and contract system that centralizes agreements, documents, billing terms, and change history instead of scattering them across disconnected tools.
Follow work from arrival to completion, find where information waits or gets retyped, and redesign the process before buying or building software.
Evaluate business software using requirements and a vendor-neutral scorecard, with support for RFPs, vendor review, negotiation, rollout, and training.
Data integrity begins before a dashboard is built. Ventus Optera examines how information enters, changes, and moves through your business, then addresses the process or system causing unreliable results. The work may involve better reporting, connected CRM tools, a custom application, or a simpler operating change. You keep ownership of the software and data created for your business.

Get operational judgment and technical execution from one partner, without separating the process map from the build.
You retain ownership of the software and data built around your business workflows.
The person who maps the process can also write the software, reducing gaps between advice and execution.
Recommendations start with your requirements, not a vendor relationship or a predetermined platform.
Ventus Optera helps small and mid-size businesses replace fragmented spreadsheets with targeted, workable systems.
Hands-on operations and product expertise from founder Michael O'Brien.

Founder, Operations and Product
Michael O'Brien is the founder of Ventus Optera, an operations and product firm based in Boston, Massachusetts. With a decade of hands-on operations experience at industry leaders including Uber, iAdvize, and Boston Dynamics, Michael brings a rare combination of operational insight and technical skill to every engagement. He personally writes the software he builds for clients, allowing him to translate real-world workflow challenges directly into practical, owned solutions. His expertise spans process improvement, custom software development, CRM integrations, and AI-enabled automation tailored to how each business actually operates. Michael is deeply committed to helping small and mid-size businesses move beyond spreadsheets and generic tools, ensuring clients retain full ownership of the systems and data built for them. His approach centers on practical assessment, clear prioritization, and targeted execution that drives lasting operational improvement.
Data integrity consulting examines whether business information is complete, consistent, traceable, and usable across the systems where it is created and reported. The work can include mapping data flows, reviewing processes, connecting platforms, improving dashboards, replacing spreadsheet handoffs, or building a system your company owns. The right engagement focuses on the source of unreliable data rather than only correcting the final report.
Talk through the reporting, systems, or workflow issues affecting your team.
Share the reporting, workflow, or systems challenge you are trying to solve, and begin a practical conversation about next steps.
You can also send us a quick email at michael.obrien@ventusoptera.com.
You can also send us a quick email at michael.obrien@ventusoptera.com.